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Vegan Doughnuts
Services Provided
Brand Identity, Creative Direction, Print Media, Digital Media, Social Content, Store Menus
Team Members
Krispy Kreme Marketing, Safat Hassan, Trung Pham
A first for Krispy Kreme Australia and New Zealand, the new vegan range required a new brand identity that complimented the existing the doughnut range. The creative direction was to create a vibrant yet simple look, focusing on the flavour profiles of the doughnuts to really drive crave-ability, and appeal to a wider audience.
The ‘Vegan-Friendly’ stamp was designed to accompany the logo.
© 2025 Cris Miranda Design
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