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Krispy Kreme x Maltesers
Services Provided
Creative Strategy, Packaging, Video Content, Print Media, Digital Media, Social Content
Credits
Krispy Kreme Marketing & Design, Playlab, Benjamin Flaxman, Safat Hassan, Trung Pham
Krispy Kreme partnered with Maltesers to create a beautiful hybrid doughnut flavour tapping into the best of both worlds; doughnut and chocolate.
The project required a strategic approach to setting the foundation for brand collaborations, ensuring both brands are featured across all consumer touch points. The product was available in Krispy Kreme retail stores and commercial outlets.
Working with Playlab and Ben Flaxman, we created engaging video content dialling up the flavour combinations through macro footage and snappy transitions.
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