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George Street
Services Provided
Creative Strategy, Shop Design, Customer Flow Layout, Store Experience, Print Graphics and Signage, Digital Menu Design
Team Members
Krispy Kreme Teams (Design, Property, Operations, Retail, Marketing), Krispy Kreme Global Shop Design Team, Balcksheep, Richmond & Ross, Signaction
Krispy Kreme fresh shop in Sydney CBD. Designed in collaboration with Blacksheep, this project has successfully increased transaction counts for Sydney metro stores and has become a popular choice among students in the local area.
The store design draws consistencies from existing local Krispy Kreme Fresh Shops, whilst utilising the global suite of assets to create an awesome in store experience for customers through a mixture of wall graphics, textures, curved shapes, LED lighting and the Instagrammable doughnut fixture (Pinky).
A wall graphic was designed with the iconic Sydney landmarks in the Krispy Kreme brand style to compliment the location of the store. It was strategically designed to be placed behind the Instagrammable doughnut fixture to provide a level of brand and localisation for customers taking photos in front of the doughnut fixture.
© 2025 Cris Miranda Design