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Penrith Remodel
Services Provided
Creative Strategy, Shop Design, Customer Flow Layout, Store Experience, Print Graphics and Signage, Digital Menu Design
Team Members
Krispy Kreme Teams (Design, Property, Operations, Retail, Marketing), Balcksheep, Richmond & Ross, Signaction
The store remodel consisted of updating interiors, exteriors and fresh decor. The idea behind the design was to celebrate and pay homage to the first Krispy Kreme store to open in Australia back in 2003. Original images from when the store first opened where framed and mounted onto the interior walls around the booth seating area. A large 3D LED sign was designed and installed close to the entry doors which calls out the store’s heritage.










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